As a UX professional, you will inevitably face pushback. Whether it’s a stakeholder questioning a design choice, a developer challenging feasibility, or an executive fixated on their own vision, defending your work is part of the job. But there’s a fine line between advocating for your decisions and coming across as defensive.

As a UX professional, your ideas don’t just need to be effective—they need to be understood. The best findings, designs and solutions can be overlooked if they aren’t communicated in a way that resonates with your stakeholders. That’s where storytelling comes in - by framing your decisions as compelling narratives, you can turn abstract concepts into persuasive business cases that get buy-in.

As a User Experience professional, you know your work improves products, makes users happy, and prevents costly design mistakes. But how do you prove that to stakeholders and executives? The key is to frame user experience results in terms of Return on Investment (ROI) — showing how your work impacts revenue, efficiency, and customer retention.

As a UX professional, you know your work improves products, makes users happy, and prevents costly design mistakes. But how do you prove that to stakeholders and executives? The key is to frame user experience results in terms of Return on Investment (ROI) — showing how your work impacts revenue, efficiency, and customer retention.

Imagine you’re in a meeting with a potential client, colleague from another department, or even an executive, and they ask, “User Experience, hmmmm … so what exactly do you do?” You have less than a minute to explain the value of UX without losing their interest. You need an elevator pitch.